Your guide to net-zero
Permutation is your business’s expert advisory on carbon removal
combining technology and finance to unlock business value and environmental impact
Carbon Removal Expertise
Permutation’s mission is to remove your business’ barriers on its journey to net zero - through expert advise and a focus on business value and sustainability impact.
The risks from inaction by far outweigh the uncertainty of action
Why Carbon Removal?
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Inaction bears more risk that action - that is clear. >80% of the world’s population live in countries with a net zero target.
Regulation and Compliance give rise to significant future liabilities.
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Carbon Removal is expected to grow to a 1 trillion USD market. This represents a long-term strategic opportunity.
In the short-term, carbon removal is the positive action that inspires stakeholders makes your brand’s sustainability action tangible.
How to start your journey?
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Action needs a budget. Best practice of net-zero leaders is the internal carbon price, a (small) price on every CO2 emission paid internally to fund net-zero action.
Others have started with a test budget, a small amount of money, to test the the value of carbon removal to your business’s story telling.
an internal carbon price
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Before executing any mission, you need to build a vision that has buy in from a wide network in your organisation. The C-level, esp. CEO and CFO, HR, Comms and Product need to understand the value of net zero and support that journey.
What to do?
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To generate impact and impregnate against reputational risks, it is imperative to base action on the science and be realistic about the abilities of carbon removal.
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Understand, define and communicate the business parameters of carbon removal actions.
At a minimum, carbon removal needs to be available, affordable and admissible to the compliance or voluntary scheme. Additionally, it’s co-benefits support your opportunities and risks are minimised.
What makes Permutation different?
Business centric
Permutation focusses on the value of carbon removal to your business. The goal is to provide you with the advise and insight to take intelligent, sustainable and value-driving decisions.
Science based
With a strong background in science and technology, Permutation understands what is technologically possible and environmentally impactful.
Experienced
With a wide expertise from finance to technology deployment and working with the leaders of carbon removal Permutation’s advise is based on real world data and deep removal insights.