Stories of carbon removal leaders
Don’t reinvent the wheel - learn from those that have done it and iterate on it.
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Microsoft: Employee-driven
Microsoft is the largest buyer of carbon removal. It’s initial motivation probably came from its workforce: They wanted to work for a sustainability leader. And with the fierce competition for talent, Microsoft went big and is now delivering big time.
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Airbus: Core to their business case
The Airbus Carbon Capture Offer aims to offer affordable and scalable carbon removal credits to their customers. They are thus trying to give their customers certainty for long-term investments like buying their aircrafts.
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Stripe: Tying the customer closer
Stripe took a mere 1 Million USD and bought from inspiring, aspiring carbon removal companies to accelerate their journey to market. They opened this fund to their customers of aspiring, purpose-driven entrepreneurs, solving their climate conundum.